Earth Hour is the annual attempt by World Wildlife Fund to raise awareness concerning the vast quantities of power and resources that humanity consumes.
 
In 2011 we proposed converting the Royal Albert Hall into a giant zoetrope. Hand drawn animals, fish and slogans were mapped onto tiers of arches and windows, the whole system powered by a rotating team of sixty cyclists. 
 
An unforgettable evening of gorgeous imagery and sweaty butt cheeks.
A selection of the imagery hand drawn and rotascoped that was projected that night.
WWF Earth Hour
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WWF Earth Hour

For WWF's Earth Hour, we turned the Royal Albert Hall into a huge bicycle powered zoetrope with these animated illustrated images.

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